Inside the McDonald's Empire

The purpose of this film to take a look inside the McDonald's empire. It gives background on the biggest, most successful, most powerful fast food chain ever. It begins by visiting the most busiest McDonald's in the country to see how the store is run. The documentary reveals how the store is run, the background of the store, and the realities of running and working at a McDonald's not only in stores, but behind the scenes. This means that the documentary also shows the backbone of the franchise and how new recipes are made and tested to ensure livability.

Unlike other McDonald's documentaries, Inside the McDonald's Empire does not look down on the franchise, but rather it explores all aspects of the company. It depicts everything from the hard work needed to run a store to the tedious task of creating delicious new recipes that will last. It also explores the problems that the company has faces in the past few years and how it has affected the company.

The principle audience of the documentary is anyone interested in learning more about the company. It explores the company from an economic standpoint as well as a social standpoint (view that is explored by the man on the right), broadening the possible audience.

This documentary aims to raise awareness about the McDonald's company. It goes back to the origins of McDonald's and how the company first became successful. The revolutionary fast food chain that was to become the largest chain in the world went through stages to become what it is today. This is what the film focuses on. Although most of the focus is on how recent changes have been used to manufacture food in bulk, it also provides information about the foundations of the company. What is interesting about this particular documentary is that it not only explores what happens on the front lines (in stores), but also the technicalities (corporate, management) of keeping the company running.

The documentary is basically a super-news story. Because it is this way, the footage is not artistic at all. This is because it does not need to. This documentary aims to inform, not to convey an artistic stand. The film effectively communicates its informational points through not only useful voiceover and interviews, but also through matching B-roll. This allows the audience not to only hear what happens within the company, but to also see how it is run. By doing so, the audience gathers much more information about the management and running of the company. It is interesting because most people are consumers of the product, so they are not able to see what happens within the company, so the footage that is used in this documentary effectively allows the audience to experience the realities of McDonald's.

There is generally no effect of the film other than leaving with more knowledge about the company. It also raises awareness.

The documentary's interviews are useful and provides a better perspective about the company. Because the narrator is only limited to what he can research and know about the company, must of the information that is communicated comes from the experts. There is an abundance of interviews in this documentary(as shown in picture on right) which reflects the size of the company. By provided interviews from each section of the McDonald's company, less vital information about the company is left out and the audience can feel that every aspects of the company was covered.

This documentary is very effective is communicated its points. The narration and abundance of interviews, along with many other filmic aspects are what makes this film successful in achieving its goal which is to inform the public about the McDonald's Empire.